I was the digital art director and manager on the Woolworths Fresh Ideas App. It was a multi-function app which allowed you to shop for recipes, download the monthly Fresh Ideas Magazine on, save collections of recipes to and follow step by step video guides with. It could be downloaded from both the iOS and Android app stores and was available on mobile and tablet. I also created monthly Google analytic reports for it and art directed video and animation shoots for various Woolworths media channels. The App was vertical in format and was available on all iOS and Android devices.